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CommunityGlossaryBlog
A
A/B Testing
Adopter Categories
Adoption Curve
Agile Methodology
Agile Product Roadmap
Analytics Tools
API Integration
Application Lifecycle Management
Audience Segmentation
B
Backlog Grooming
Behavior-Driven Development
Benchmarking
Benefits Realization Management
Beta Testing
Brand Positioning Strategy
Build-Measure-Learn Feedback Loop
Business Case Development
Business Intelligence Tools
Business Model Canvas
Business Requirements Document
Buyer Personas
C
Collaborative Product Development
Competitive Analysis
Concept Testing
Continuous Delivery
Conversion Rate Optimization
Core Product Metrics
Cost-Benefit Analysis
Cross-Functional Teams
Customer Acquisition Cost
Customer Development
Customer Experience Optimization
Customer Feedback
Customer Insights
Customer Journey Mapping
Customer Lifecycle Management
Customer Retention Strategies
Customer Segmentation
Customer Success Strategies
Customer Validation
Customer Value Proposition
D
Data Visualization Tools
Data-Driven Decision Making
Demand Forecasting
Design Sprints
Design Thinking
Development Sprints
Digital Product Management
Digital Transformation
Disruptive Innovation
E
Early Adopters
Effective Product Positioning Tactics
Effective User Stories
Empathy
Engagement Metrics
Enterprise Product Management
Ethical Considerations
Ethical Product Management Practices
Evolution of Product Management
Execution Strategies
Experience Mapping
Experiential Marketing
Experimentation
Extreme Programming
F
Feature Flags Explained
Feature Flags
Feature Prioritization
Feature Prioritization Techniques
Feedback Loops
Financial Modeling
Functional Requirements Definition
Functional Requirements
G
Gamification
Gantt Charts
Go-To-Market Strategy
Goal-Oriented Product Management: A Comprehensive Guide
Growth Hacking Strategies
H
Heuristic Evaluation
High-Fidelity Prototypes
Holistic Product Strategy
Human-Centered Design
Hybrid Agile Frameworks
Hypothetical Scenarios
I
Ideation Process
Impact Mapping
Incremental Delivery
Influence Maps
Innovation Management
Iterative Development
J
Job Stories
Jobs to Be Done Framework
Journey Mapping
Just-In-Time Product Development
K
Kanban Methodology
Kanban Methodology
Kano Model
Kano Model
Key Performance Indicators (KPI)
Kickoff Meetings
Kickoff Meetings
Knowledge Management
Knowledge Management
L
Launch Strategies for Successful Products: A Comprehensive Guide
Lean Product Development: A Guide
Leveraging User Feedback in Product Design: A Guide
Lifetime Value Calculation
M
Market Segmentation Strategies
Metrics and KPIs
Minimum Viable Product (MVP)
Mobile App Development Process
Monetization Strategies
Multivariate Testing
N
Navigating Product-Market Fit for Success
Negotiation Skills
Network Effects
New Product Development Process Guide
Nurturing Innovation in Product Teams
O
Objective Key Results (OKR)
Omnichannel Strategy
Operations Management
Optimizing Product Launch Strategies
Organizational Structure
Outcome-Driven Innovation
P
Pricing Strategies
Product Backlog Management: A Comprehensive Guide
Product Lifecycle Management (PLM) Explained
Product Vision
Product-Market Fit Strategies
Q
Qualitative Research Methods
Quality Assurance Strategies
Quantitative Data Analysis
R
Requirements Gathering
Retrospectives
Roadmap Planning
S
Scrum Framework
Segmentation, Targeting, Positioning (STP)
Sprint Planning
Stakeholder Management
Strategic Product Planning
T
Target Market Analysis
Technical Debt
The Importance of Non-Functional Requirements
Time-to-Market Strategies
Top Prototyping Tools
Total Addressable Market (TAM)
Traction
U
Usage Metrics
User Needs
User Personas
User Story Mapping
Using Jira
Using Prototypes
Utilizing UX Research
V
Validation Techniques
Value Proposition
Value Stream Mapping
Viral Growth Strategies
Vision Statement
Voice of the Customer
W
Web Analytics
Win-Loss Analysis
Wireframing
Workflow Optimization Strategies
Y
Yield Management Strategies
Z
Z-Score Analysis
Zero to One Innovations
Zero-Based Thinking
Zigzag Strategy
Zombie Features Elimination
Zone of Genius
Segmentation, Targeting, Positioning (STP)
The STP model is a strategic approach used in marketing to identify and prioritize potential markets and to tailor products and marketing efforts to meet the needs of specific segments. It's crucial for product managers to understand and apply STP to ensure their products effectively reach and resonate with their target audience.
Example
Netflix uses the STP model to tailor its content and recommendations, segmenting its audience by viewing preferences and demographics to effectively target and position its streaming service as a personalized entertainment solution.