Jobs to Be Done Framework in Product Management

The Jobs to Be Done (JTBD) framework is a tool used in product management to understand the underlying reasons why customers buy or use a product. It focuses on the 'job' the customer is hiring the product to do, rather than on the customer's demographic or psychographic profile.


At Netflix, the JTBD framework might be used to understand that customers 'hire' the service to fill their need for entertainment and relaxation. This insight helps Netflix in curating and recommending content that meets this job, enhancing customer satisfaction and retention.