Impact Mapping in Product Management

Impact mapping is a strategic planning technique that helps product managers visualize the pathway from their actions to the ultimate goal. It connects the product's goals to the tasks that will achieve them, ensuring that every feature or improvement directly contributes to the main objectives.


At Google, product managers might use impact mapping to decide on new features for Google Docs. The goal could be to increase user engagement. The impact map would then outline potential actions like improving collaboration tools or enhancing document accessibility, showing how each could lead to increased engagement.