Behavior-Driven Development in Product Management

Behavior-Driven Development (BDD) is an agile software development process that encourages collaboration among developers, QA teams, and non-technical stakeholders to develop software based on the expected behavior of users. It helps in creating products that truly meet user needs.


Spotify uses BDD to develop new features for its music streaming service. By focusing on the behaviors and needs of its users, Spotify ensures that new features, such as personalized playlists and podcast recommendations, are developed with the user experience in mind, leading to higher satisfaction and engagement.