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Beta Testing in Product Management

Beta testing is a phase in the product development process where a product is released to a select group of users outside the company. These users provide feedback on the product's performance, usability, and any bugs, which the product team uses to make improvements before the full public launch.

Example

Google often releases beta versions of its apps to users who opt-in for testing. This allows Google to gather valuable feedback and make necessary adjustments, enhancing the app's quality and user experience before the official release.