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Omnichannel Strategy in Product Management

An omnichannel strategy involves integrating and cohesively managing different channels of customer interaction and engagement, such as online, in-store, and mobile, to provide a seamless and unified customer experience.

Example

Amazon uses an effective omnichannel strategy by providing a consistent shopping experience across its website, mobile app, and Alexa voice shopping, ensuring customers can shop effortlessly regardless of the platform they use.