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Understanding Usage Metrics in Product Management

Understanding usage metrics is critical for product managers to track and analyze how users engage with their product and how well the product performs. These metrics can include daily active users (DAU), monthly active users (MAU), retention rates, and feature usage, among others. Analyzing these metrics helps in making informed decisions about product improvements, marketing strategies, and customer support.

Example

Facebook, now Meta, closely monitors a range of usage metrics to understand user behavior and engagement on its platform. By analyzing data such as DAU and MAU, Facebook can make informed decisions on feature development, user interface design, and content algorithms to enhance user engagement and satisfaction.