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Audience Segmentation in Product Management

Audience segmentation involves dividing a product's market into subgroups based on characteristics such as demographics, needs, priorities, common interests, and behavioral traits. This allows product managers to tailor strategies, features, and marketing efforts to specific segments, improving engagement and product-market fit.

Example

Netflix uses audience segmentation to recommend personalized content to its users based on their viewing history and preferences, significantly enhancing user satisfaction and engagement.