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Business Case Development in Product Management

Business case development involves creating a document that outlines the rationale for initiating a new product or feature. It includes analysis of the market opportunity, competitive landscape, financial projections, and the strategic alignment of the product with the company's goals.

Example

At Microsoft, developing a business case for a new Office 365 feature would involve detailed market research, cost-benefit analysis, and projections of potential revenue and user adoption rates. This process ensures that new features align with the company's strategic objectives and market demand.