Business Requirements Document in Product Management
A Business Requirements Document (BRD) is a detailed description of a business solution for a project, including the documentation of customer needs and expectations. It's a foundational step in product management that ensures all stakeholders have a clear understanding of the project's objectives.
Amazon uses BRDs to outline new features for its e-commerce platform. For instance, when developing the Amazon Prime subscription service, a comprehensive BRD was created to detail the service's features, benefits, and customer expectations, ensuring the project met its intended goals.