ProductMe.

GlossaryApp

New Product Development Process Guide

The new product development (NPD) process involves several stages, from ideation and concept testing to development, launch, and evaluation. Understanding this process is essential for product managers to bring successful products to market efficiently.

Example

Apple's approach to new product development, which includes rigorous ideation, design, and testing phases, has led to the creation of groundbreaking products like the iPhone, demonstrating the importance of a well-structured NPD process.