Customer Success Strategies in Product Management

Customer success strategies involve proactive efforts to help customers achieve their desired outcomes using a product or service. These strategies are crucial in product management as they focus on ensuring customer satisfaction, increasing retention rates, and fostering long-term relationships.


At Salesforce, customer success strategies are integral. They offer personalized onboarding sessions, extensive training materials, and dedicated customer success managers to ensure clients can effectively use their CRM software to achieve business goals.