Customer Experience Optimization in Product Management

Customer Experience Optimization (CXO) in product management involves the process of enhancing the overall experience of a customer with a product or service. This includes understanding customer needs, improving product usability, and ensuring customer satisfaction throughout the customer journey.


At Spotify, CXO is continuously implemented by analyzing user listening habits and feedback to personalize music recommendations, improving the app interface for easier navigation, and offering customer support to address any issues promptly.