Zero to One Innovations in Product Management

Zero to one innovations refer to creating entirely new markets or products that did not exist before. In product management, this involves identifying unique opportunities and developing products that offer novel solutions, thereby setting new industry standards.


Tesla's development of electric vehicles (EVs) is a prime example of zero to one innovation. By focusing on EVs, Tesla not only created a new product but also pioneered a shift towards sustainable transportation, disrupting the automotive industry.